Citrix - Partnership Press Release

SDMS - CITRIX PARTNERSHIP PRESS RELEASE

SDMS LTD Joins the Citrix® ISV Partner Programme and Launches SDMS Synopsis – Server-Based Computing Editions of SDMS software for Training, Personnel and Recruitment Management.

SDMS Ltd, a supplier of Staff Development and Personnel Systems to Local Government and the public sector, has extended the reach and availability of it's product range by joining the Citrix Systems, Inc., (Nasdaq: CTXS) iBusiness ISV Partner Programme.

It has launched SDMS Synopsis – an edition of its Staff Development, Personnel and Recruitment Software, specifically designed to take advantage of the server-based computing technologies from Citrix. Through membership in the Citrix iBusiness ISV Program, SDMS is licensing Citrix MetaFrameTM software for integration with SDMS Synopsis to provide server-based computing capability to customers.

SDMS supplies software to a wide range of private and public sector organisations, including some 35 Social Service Departments, 25 Local Education Authorities and Probation Services, as well as many other parts of the public and private sectors.

"Particular features of the markets we address – such as geographically dispersed worksites, budgetary constraints etc – together with the need to make training and personnel data available to Supervisors and Employees as near to the work setting as possible, provides a highly synergistic fit between Citrix’s technology and our business of Personnel and Training Administration Software. This is our fundamental reason for joining the ISV Partner Programme. Joining with Citrix is a perfect complement to our business application knowledge." David Stevens, Managing Director, SDMS Ltd.

Citrix technology centralises application processing, administration and deployment on the server and provides access over the network to users located anywhere, on virtually any device or connection. Users view and work with the application interface, sending keystrokes and mouse clicks to the server, and receiving screen updates back. Citrix’s server-based model offers the key benefits of cost savings through centralised management and support, rapid application deployment to remote users, and the flexibility to leverage existing IT infrastructure.

A further incentive for joining the ISV Partner Programme is that it offers a broader range of application deployment alternatives to SDMS Customers, including over Wide Area Networks, Intranets and the Web. The Company is already delivering Bespoke Web Access Modules for all its products that will allow Customers to implement specific functionality, such as Online Training. With Citrix, SDMS Ltd has extended the reach of its applications to address the needs of Customers for Web Access and Deployment.

"End-user organisations are increasingly demanding that their applications be implemented with multiple access options including Web, Wireless, WAN / LAN and Mobile," said John Glendenning, Director, Citrix iBusiness EMEA. "SDMS has extended the reach and functionality of its application by transitioning it to the server-based computing model. The combination of SDMS Synopsis and Citrix technology means that Corporate users can benefit from the rich user experience they are used to – on any device, over any network."

SDMS LTD has also been prompted to join the ISV Partner Programme because of an increasing number of its current Customers choosing Citrix. Amongst these is Everton FC, one of the country’s longest established Premier League Football Clubs. SDMS has developed a unique set of products for the Football Industry with Everton, which are now in use in some 35% of Premier League Clubs. Everton FC has major investments in computerising all aspects of the Club and deploys SDMS Software on Citrix MetaFrame as a key part of this IT strategy. Steve Etheridge, the Club’s IT Manager, said: "We are very pleased with the performance of SDMS on Citrix, as well as the benefits of Citrix in general, which is now an integral part of our IT operation at Everton".

To ensure that its products are delivered to its Customers with the highest quality support, SDMS Ltd has partnered with Server Centric, which provides high quality technical services for the server-based computing market. Specialising in such technologies as Citrix MetaFrame™, Server Centric has a highly experienced team of dedicated and accredited consultants. Through its high level of demonstrable technical expertise, Server Centric has been awarded Citrix Integration Partner status and this expertise will be part of the product and service mix offered by SDMS Ltd.

About the Citrix iBusiness ISV Program

The Citrix iBusiness ISV program enables Independent Software Vendors (ISVs) to extend the reach of new and existing applications to the Web and throughout the enterprise by integrating Citrix® MetaFrameTM and Citrix NFuseTM software. Integration of Citrix software allows ISVs to meet Customer demands for applications with multiple access options, including Web, wireless, WAN / LAN and mobile. With Citrix, ISVs can leverage fast, easy Web-enablement of applications without rewrites for a competitive edge, and provide Customers the many benefits of a server-based computing environment. In addition to Citrix technology, the program offers the opportunity to network with other Citrix allies, including ASPs, leading Device Manufacturers and Technical Services Companies, that can help ISVs expand their business.

Citrix®, MetaFrameTM and NFuseTM are registered trademarks or trademarks of Citrix Systems, Inc. in the US and other countries. All other trademarks or registered trademarks are the property of their respective companies.

If you would like to learn more about SDMS products and its partnerships with Customers contact us by email:

sales@sdmsltd.com or by phone: +44 (0) 1952 200911